This new Dundee business captures your events so you can put your phone down
A new Dundee business is helping people capture the moments they might otherwise miss while actually enjoying their own events.
The Bethany Edit has been launched by Dundee content creator Bethany Harris, offering a slightly different approach to capturing everything from birthdays and engagements to parties, launches, and various business events.
This innovative venture aims to fill a unique niche in the event industry by recognising the need for a service that allows hosts to immerse themselves in their celebrations without the distraction of documenting every moment.
And the idea is pretty simple yet profoundly impactful.
If you’ve spent weeks or even months organising an event, the last thing you necessarily want to be doing is walking around with your phone trying to capture everything for social media.
The stress of ensuring that every detail is recorded can detract from the joy of the occasion, leading to a less enjoyable experience for the host and their guests.
This is where Bethany steps in, offering a thoughtful solution to a common dilemma faced by event planners.
Capturing the moments behind the scenes
Working as a personal event content creator, Bethany captures the candid moments, little details, and everything happening behind the scenes while the host gets on with enjoying the event itself.
Her approach allows for a seamless blend of professional content creation and personal enjoyment, ensuring that the essence of the event is preserved without the host having to be constantly aware of the camera.
It also reflects how much the way we experience and share events has changed in recent years. The evolution of social media has transformed the landscape of event documentation, with platforms like Instagram and TikTok driving a demand for immediate and visually engaging content.
Social media is now a huge part of weddings, parties, launches, and various events, with people increasingly wanting vertical video and photographs that can be shared almost immediately to engage their followers and capture the spirit of the moment.
Working alongside photographers and videographers
Rather than replacing traditional photographers and videographers, Bethany sees what she does as something that can work alongside them, complementing their work rather than competing with it.
“I think I’ve got a good eye at different angles,” Bethany told Dundee Culture, emphasising her unique skill set in capturing the spontaneous and often overlooked details that make events truly special.
For her, it is about spotting the right moments and getting the right shots, but also creating content specifically with social media in mind.
“Content creation relating to weddings has been such a big thing as of late,” she added, highlighting the burgeoning market for quick, engaging content that resonates with audiences on various platforms.
Ready to share within 72 hours
One of the biggest differences that The Bethany Edit brings to the table is speed.
Instead of waiting weeks for professional photographs or films to come back, content captured through The Bethany Edit is edited and delivered within 72 hours of the event, ready to use and share.
This rapid turnaround is particularly appealing in today's fast-paced digital environment, where immediacy is key.
“We live in an age where people expect to get things quickly,” Bethany said, underscoring the importance of timely content delivery in maintaining audience engagement.
The idea has already been put into practice with impressive results. Bethany recently covered an event for Sober Sessions, where the organiser wanted to be able to enjoy an event she had spent months planning rather than having to constantly think about capturing content herself.
This real-world application of The Bethany Edit's services demonstrated exactly where it can fit into the event landscape, showing how having someone dedicated to catching those moments means the people behind an event can experience it properly too, free from the pressures of documentation.
Taking the next step
The new business marks the next step in Bethany’s own journey into content creation, something she only began pursuing earlier this year.
With a passion for storytelling through visuals, she has embraced the challenges of entrepreneurship and the creative industry.
She describes herself as "someone who has always been business-minded," but admits that one of the biggest challenges has simply been having the confidence to put herself out there in a competitive field.
That has meant learning not to worry too much about what other people might think and instead concentrating on doing something she enjoys and believes she can make a success of. This mindset has been crucial in navigating the early stages of her business, allowing her to focus on her vision and the unique service she provides.
And Dundee is where she wants to begin, laying the foundation for her business in a city that holds personal significance. Bethany studied at university in the city and says one of her favourite things about Dundee is its people and the welcoming atmosphere she has found here.
This sense of community and support has fueled her ambition and creativity, inspiring her to contribute to the vibrant local culture.
She also loves the buzz created by the city's student population and the fact that there always seems to be something new happening, making it an exciting place to launch a business.
Now, The Bethany Edit becomes one of those new additions, poised to make a mark in the local event scene.
With events increasingly being experienced through the lens of social media, Bethany is hoping there is room for a different way of capturing them - allowing the people at the centre of those moments to put their phones away, enjoy themselves, and know someone else is making sure the memories aren't missed.
The Bethany Edit represents a fresh perspective on event documentation, one that prioritises experience and enjoyment while still delivering high-quality content that can be shared and cherished for years to come.
