Doof in the Park: Dundee Culture’s coverage hits 1.5 million views and 1,000 new followers in three days

Over 1,000 new followers followed Dundee Culture from its Doof in the Park coverage

Dundee Culture’s exclusive coverage of

Doof in the Park has made a huge impact across social media and search.

In just three days (4–6 July), Dundee Culture’s coverage generated an incredible 1.5 million views across platforms, with Facebook content alone reaching 1.38 million.

Instagram followed with nearly 72,000 views, while TikTok amassed over 55,000 views during the same period.

The coverage also resulted in a surge in new followers, with 730 new followers on Facebook, 154 on Instagram, and 148 on TikTok — bringing in over 1,000 new followers in just three days, directly linked to the buzz around Doof.

Looking more broadly, Doof in the Park content from Dundee Culture reached over 3 million people in the two weeks leading up to the event, with Facebook alone contributing over 2.8 million views, Instagram at 148,000, and TikTok at 55,000. The Dundee Culture website also recorded 12,768 views during this period from Doof-related content.

Notably, over 10,700 visitors found Dundee Culture’s website through Google searches using the term “Doof in the Park,” with the site averaging 4th place in search results — a strong indicator of visibility and engagement in the lead-up to the festival.

Key moments that drove the engagement included Dundee Culture’s exclusive interview with Hannah Laing, which gave fans a personal insight into her journey from Harris Academy to headlining her own festival.

Breaking news stories around the site map release and the festival essentials guide also generated strong traction in the lead-up, helping people prepare for the big day.

Combined with vibrant, real-time coverage from the event itself, these features played a major role in drawing in views and building excitement across the city and beyond.

The coverage helped amplify Dundee’s voice, proving the power of community-led platforms in highlighting what makes the city so vibrant.