EXCLUSIVE: First look images of Flannels as they open new store in Dundee’s Overgate

The front of the new store (Picture: Supplied)

Dundee Culture can exclusively reveal the first look inside the city’s brand new Flannels store, which has officially opened its doors on the upper level of the Overgate.

The arrival of the fashion retailer marks a fresh chapter for the centre, bringing a sleek new shopping experience to the space formerly occupied by USC.

The store sits directly beside Frasers, which opened earlier this year, helping to further transform this part of the mall into a hub for premium retail. Early visitors will notice the bold, modern interior design, clean layouts and an emphasis on high end brands, reflecting Flannels’ growing push across the UK.

Its opening has been highly anticipated, with many eager to see how the store would redefine the unit after USC’s departure.

The new layout feels brighter, more contemporary and more spacious, offering a noticeably different shopping experience from what came before.

The launch also marks another step in the Overgate’s ongoing refresh, with new retailers continuing to reshape the look and feel of the centre. For Dundee, the arrival of Flannels adds another fashion heavyweight to the city’s retail scene, giving shoppers more variety and a sense of continued investment in the high street.

Shoppers can now visit in person and experience the transformation for themselves on the Overgate’s upper level.